My product engages with the specific audiences through its layout and theme, in terms of the 3 products I have created, which all have the same theme of pastel blues and golds. My products also engage with a target audience of 21- 40-year-olds who are interested in the latest beauty, fashion and lifestyle trends beyond what the market currently offers with the dominant male gaze (Mulvey). My target audience is more likely to attend fashion shows and masterclasses created by famous beauty gurus. The theme for my magazine is elegant, yet simple, where mainly light pastel blues and golds are used, so the colour scheme stays the same for the magazine. This demonstrates that my product will engage with elegant, powerful and educated women. This means that the audience will view themselves as succeeders or as aspirers.
My products also fit in with high-class codes and conventions, although it will only be available as a physical copy, just to make sure that the magazine stays traditional. However, I may decide that it can be sold online. My magazine does have its website, where all of its photoshoots and exclusive interviews will be on. This will create an elite and exclusive feel to the product building up an anticipation and competition for copies further lifting the status.
The target audience for my magazine will be falling under the AB category for socio-economic demographics. The readers of my magazine will be from many different nationalities, due to the diversity of the magazine, but it will mainly be focused on the women and young adults of the USA. As a diverse nation that is highly aware of racism and race struggles, my product will particularly appeal to this market. This will also meet the needs of the diverse population (across socio-economic demographics) who wish to be represented in the mainstream media and who wish to show they recognise the importance of such values (such as the Ab white caucasian population).My target audience will also be interested in reading high-class fashion magazines such as Vogue, Vanity Fair, Harper’s Bazaar, Tatler, Elle etc.
In terms of the uses and gratifications theory, my audience will be reading my magazine for entertainment and personal identity. This information allowed me to understand that my audience will have jobs such as managers, administrators and many other professional jobs. I therefore want to cater to their needs such as professional makeup looks and educated language over gossip magazine content.
As I was researching my magazine, I found out that Vogue’s readers are 62% business owners and managers, 72% employed managers, and 74% have a high or above-average income. The target audience for magazines fits within these statistics and adding to that my audience enjoys reading about fashion, beauty and beauty lifestyles. Instagram can also be used to find out psychographic data, as it can help us look at different locations.this then allows us to see different areas and see what people are interested in. I used this to recognise the US market’s needs as I live in the Middle East. I learned that race was more tense in the US whereas in the middle east publications it is common to see Arab women on front covers. In the uS however, using the model I have chosen is deliberately subverting stereotypes and will widely appeal to my market.
After researching well-known magazines such as Vogue, Cosmopolitan and Harper's Bazaar, I found out that a lot of the audience knows how they look and can spot them at any time because of their logos and their house style. This can be seen as an effective way of branding. My magazine has a strong house style, which is mainly achieved by the fonts I have used for my magazine such as Lorem Ipsum. The audience will be able to recognise my magazine by looking at the masthead, because of its style and layout of my magazine front cover. I also made sure that the fonts used in my magazine were either similar or the same, with a few variations included. The sell lines on my front cover act as an enigma for the reader, allowing them to interpret the meaning. This also builds curiosity and encourages a new consumer to first pick up the magazine, which increases the chance of purchase, An example of this is “Eat clean: ways to stay on track”. in this sell line the reader doesn't know exactly what the sell line means in terms of what to eat and what to do etc. They want to know more. I have carefully chosen content that reflects the modern feminist view to match the audience for over dieting tips, I focus on health such as “eat clean” not “lose weight”.
My contents page engages with the audience since I've included very unique and eye-catching articles.My contents page follows a consistent font, allowing it to stand out to readers and help them understand the contents. I ensured that was clarity as my research stated that cluttered contents pages were an immediate off putting factor for my audience. I made sure that the fonts stayed similar throughout all of my magazine products. This helps to draw the reader's attention. The way my article page engages with audiences is through similar colours compared to my front cover and contents page.The blue dress and Louis Vuitton is the first thing that readers will notice on the page. This makes the audience wonder what the article is about. The use of the brand Louis Vuitton creates a brand loyalty for consumers of this product and shows their alignment with my magazine. Again, it shows elegance and the status of the magazine which will appeal to the target audience. Another part that engages with the reader is that I have used a Marilyn Monroe quote at the top right side of the page. This tells the reader that the article is on beauty as Marilyn Monroe was a fashion and beauty icon. This use of iconography meets the codes and conventions of a fashion magazine.
As I was conducting research, I decided to look at where fashion magazines such as Vogue distribute their physical copies of their magazines. I have found out that Vogue in the UK distributes its magazines at many stores such as WH SmithCC, Tesco, John Lewis, and Chain stores like Topshop.
Vogue also has online subscriptions that deliver the magazine to your doorstep. Magazines such as Vogue also have another way of advertising. This was done through sponsorships with well off brands such as Gucci, Louis Vuitton and Chanel etc.In my magazine, I advertise new beauty products, which are recommended to the reader as something they must have.Most advertisers like to look at readership figures and profiles of magazines when deciding what to advertise in their magazines. They do this so that they can target the right audience and provide the best product for them.The readership figures and profiles are generated through surveys and questionnaires asking questions like which magazine do you read? Which then allows the advertisers to choose the most popular magazine where they can promote.
Branding is one of the ways I will be selling my product. This is because branding is effective and attracts customers as it engages with them. This way it will promote quickly and will increase brand and magazine recognition. My magazine will also be promoted through social media such as Instagram and Facebook and also through its website. Euphoric magazines will be distributed internationally. I want Euphoric to be advertised and promoted by celebrities featured in the magazine. This increases brand recognition and makes the celebrities' followers go and read the magazine to get more information on their idols.
On the website, there will be a feedback section where the readers can write their opinions and personal stories they are willing to share, for content that meets my audience’s need for social relationships and identity. Readers who will buy the online subscription will also be given a free video of the behind the scenes videos of all of the photoshoots found in each issue of the magazine. Lastly, there will be a section on the website where you can find out more information about the release date or all of the magazines and where they will be available to purchase from.